Focused Differentiation Strategy

Every Child Should Smile doesn’t try to be a generalist. Instead, it:

Focuses on underserved youth in high-crime, low-resource neighborhoods, especially in Frayser and North Memphis

Offers differentiated services including hospitality training, public speaking development, and soft-skill growth—all taught through a culturally responsive lens

Delivers programs through immersive, trust-based learning experiences rather than rigid classroom models.

By choosing a narrow target market and delivering unmatched value, Every Child Should Smile carves out a niche that no other nonprofit in Memphis directly occupies.